






Time Warner Cable Business Class
New Product Launch
Business Need:
- Nationwide deployment of commercial phone
- Cable sales team inexperienced selling commercial phone services
- Increased competition and need to protect and grow customer base
- Lean training staff
ABR Solution:
- Design and develop instructor-led training content (product, sales, and sales process)
- Deliver training sessions for all Divisions launching commercial phone
- Manage training administration
Client Response:
- Approximately 15 markets trained
- Approximately 600 people trained
- Surpassed goals for commercial phone contract