Time Warner Cable
Customized Product and Sales Training
Business Need:
- Nationwide deployment of residential Digital Phone offering
- Inexperience in segueing and selling phone service
- Increased competition and need to protect and grow customer base
- Learn training staff
- Inadequate training solution to meet the needs of large audience
- Design and develop a training tool kit for supervisors and trainers to deliver product and sales training for Digital Phone
- Design and develop product and sales job aids and resources
- Design and develop electronic call tutorials
- Train-the-trainer delivered in all Divisions
- Approx 1000 kits ordered
- Increased close ratio for Digital Phone
