Social Media Training and Consulting

Social Media Consulting

Accelerated Business Results is uniquely skilled at implementing social media strategies for a wide range of industries and business needs. We offer our Seven Social Success Steps process to companies that are ready to commit to social media as a channel for marketing, communications, customer service, and recruiting.

ABR’s approach to social media for business includes six steps:

AUDIT

ABR takes an in-depth look at the social media tools and methods you may already be using, and determines which tools are most appropriate for your business based on your target market and goals. In addition, the audit will contain a social media assessment of up to three of your competitors. Benchmarking where you stand today and surveying your position in your market space serves as your foundation for your social media strategy and success.

MANAGEMENT

ABR can provide social media management for companies that need external support to manage daily responsibilities, or when a company simply wants a solid, 3-6 month foundation before the internal staff takes ownership of the management. In either case, ABR will create an implementation timeline that identifies ongoing social media management tasks, and then provide monthly reporting on the program performance. As the Management stage nears its end, ABR will train the company’s staff on both the use of social media tools as well as best practices to allow the program to continue thriving.

STRATEGY

The core of your social media plan is a clear and comprehensive strategy that will identify the social media tools that your business should use, techniques to gain connections and followers, suggested social media policy guidelines, and sample profiles and messaging. We will facilitate a discussion with your social media team to ensure that there is alignment and integration across the team and across the company. This strategy is a living document that will be adjusted periodically to reflect changes in the market and how your customers evolve their use of social media.

TRAINING

ABR will determine what education plan is necessary to help you effectively use and manage social networking tools. We’ll begin by deciding which primary tools you should focus on, then conduct training based on your needs. The training may be conducted via webinars or in-person sessions.

MONITORING

A social media program cannot be successful without a commitment to monitoring the results and circling back to measure those results against your business goals. At this stage, ABR sets a framework with you to make it easy to capture quantitative and qualitative, actionable results on a monthly basis, so that after a few months you will have a solid picture of both your successes and the areas for focused improvement. Results are ABR’s forte, and this is what sets us apart from many other social media consulting firms.

ASSESSMENT

ABR will also provide thorough documentation of your comprehensive social media plan and a follow-up reinforcement process. A social media strategy without periodic check-ins to understand changes in your customer needs and market trends is bound to become outdated very quickly. Taking a regular look at industry news and trends will affect how you manage your profiles and engage your community, and doing so is crucial to getting the most from your social media investment.

Contact ABR’s Social Media Specialist, Jason Martin, for a free consultation of your social media needs. Let’s get started in building a social media strategy that yields the results that will make a real difference to your business.