Jason Martin
LinkedIn Premium: Is It Worth the Money?
As a loyal and vocal fan of LinkedIn, many people have asked me over the years if LinkedIn Premium, the [...]
Can Webinars Boost Your Pool of Potential Customers?
Do you want your company to be known as a key thought-leader and expert in your industry? Are you willing [...]
Posted in Blog Tagged company expertise, gotomeeting, gotowebinar, inbound marketing, leadership, PowerPoint, prospects, sales, sales cycle, webex, webinars Leave a comment
10 Reasons to Reassess Your Love for Technology on Valentine’s Day
Valentine’s Day is here, and what better way to celebrate this day than to examine the love you feel for [...]
Posted in Blog, Social Media Tagged emails, Facebook, foursquare, hashtag, iPad, linkedin, smartphones, Social Media, social media business, social networking, social networks, technologies, technoloigy, twitter, valentine's day, wi-fi Leave a comment
Social Media for Business Professionals: New Training Launched in Cincinnati
If you could gain a better understanding of how social media can further your business goals by taking a few workshops, wouldn’t you take that opportunity?
Six Quick Tips for Becoming a LinkedIn Power User in One Hour a Week
If you’re a LinkedIn user, a look into the LinkedIn mirror might reveal some stunning truths about you. We all need a reality check from time to time if we care about growing and improving professionally, right? I’ve used LinkedIn since 2006, quite a long time to remain loyal to any website. Yet that doesn’t mean I don’t have things to learn. Even when I think I know it all, there are still ways to improve by watching others who do things a different way.
A Mix Tape of 2011 Social Media Observations and 2012 Expectations
This post goes out to all of those who remember making mix tapes on cassettes for their friends, crushes, and significant others. I found a mix tape of mine recently while cleaning out some old boxes. Was I too shy to give it to the girl I liked in the late 80s, or did she return it to me (ouch!)? These days, we just hand out iTunes cards and tell people to make their own playlists. How un-creative have we become? What will the next generation of social media look like, and what will those practitioners say about how we used social media in 2011 and 2012? After all, we are still in the mix tape stage of social media.
What Are the Benefits for My Business to Create a Page on Google Plus?
Dear ABR, Just when I thought I was participating in all the right social networks for my business, I started hearing about Google’s social network called Google Plus. Because it’s Google, it has caught my attention, but do I really need to spend time on yet another social network? What are the advantages of being on Google Plus?
Five Ways to Scare People Away from Your Social Media Sites on Halloween (and All Year Long!)
With Halloween lurking around the corner, it is a timely occasion to share my top five scare tactics that are sure to send your social media communities running and screaming through the streets in horror.
How Do I Maintain Control and Privacy on My Facebook Business Page?
Dear ABR, I have not created a Facebook business page for my company. I don’t want people to see what I am posting from a personal standpoint on my profile. I want to be able to control what people see, and I’m unsure of how much control I would have over my business page. How can I get my business more involved on Facebook but maintain control and privacy?
Posted in Dear ABR, Social Media Tagged Facebook, Facebook business page, privacy, Social Media, social network, social networking Leave a comment
Top Ten Ways That TweetDeck Takes the Phobias and Frustrations Out of Twitter
In this video blog, Accelerated Business Results Social Media Specialist Jason Martin discusses Twitter and TweetDeck and demonstrates the advantages of using TweetDeck to manage your Twitter account.
Posted in Blog, Social Media Tagged Social Media, social media tools, TweetDeck, twitter Leave a comment
How Do I Incorporate Social Media with Limited Resources?
Dear ABR,
I am a mid-sized business. I understand the need to engage in social media. What are some ways that I can get this done in an efficient and effective way, considering I don’t have the resources to “hire” someone to do this work? How have others kept it a focus while keeping costs and resources allocated appropriately?
Posted in Dear ABR Tagged Social Media, social media content, social media planning, social media strategy Leave a comment
Aspirational Marketing: Challenge Yourself to Find Tomorrow’s Brand Purpose
Businesses are afraid to ask their customers the question, “Who do you want to be?” Too often, the question corporate marketers ask is, “What does my customer need today?” The problem with this question is that it doesn’t generate the knowledge you need to create and innovate the products and services that your customer will need tomorrow. Brands become heroes to their customers when they answer a customer’s need before the customer actually realizes they need it.
Your Company’s Expertise Sells: How to Play Your Ace in the Hole
In your daily grind to market and sell your company’s products and services, did you overlook the one differentiator that every customer will notice and no competitor can replicate? This isn’t a riddle. I’m referring to your unique expertise as a leader in your field, as the company in a position to impart knowledge that helps your customers buy smarter, and sooner.
Posted in Blog Tagged blogs, company expertise, inbound marketing, industry knowledge, marketers, marketing, outbound marketing Leave a comment
10 Content Ideas to Tap When Your Social Media Sources Are Tapped Out
Social media practitioners report that a real-time burden in social media is the act of sourcing content to post on their social networking profiles. We all get to a point in our social media lives where we hit a wall, where we’re out of breath. Despite having a content marketing plan, the ideas for new and fresh content have gone stale. This is the point where social media managers often lapse in the frequency and quality of their social content publishing.
A Countdown of ABR’s 12 Most Popular Blog Posts